Shenzhen Liugui Shengshi Jewelry Co., Ltd.

    "Since the Tang Dynasty, passing the imperial examination has been metaphorically referred to as 'plucking a branch from the osmanthus tree in the moon'." In imperial China, the provincial-level exams were typically held in the autumn month of August, coinciding with the blooming of osmanthus trees. Thus, successful candidates were described as having "plucked an osmanthus branch from the moon."Historical records recount that during the Five Dynasties and Ten Kingdoms period, Weng Qiandu, who held the position of Langzhong in the Min Kingdom, changed the surnames of his six sons to avoid political turmoil. The six surnames were: Hong, Jiang, Weng, Fang, Gong, and Wang.

    By the early Northern Song Dynasty, these six brothers achieved remarkable success, with "three lists witnessing twin triumphs," an feat that earned them the celebrated title "Liu Gui Lian Fang" — which translates to "The Six Osmanthus Branches, United in Fragrance." This marked the origin of the Six Osmanthus culture.In 2006, Mr. Weng Guoqiang, a descendant of this lineage, founded the brand Liuguifu, inspired by this legendary family heritage, embarking on a path filled with glory and dreams. Liuguifu inherits this millennia-old Six Osmanthus culture and champions a modern-day "spirit of seizing the laurel," —Securing a leading position,Daring to capture the initiative,Pursuing nothing but the best,Striving relentlessly for excellence.

    In the late 19th century during the Qing Dynasty, the Yangxin Dian Imperial Workshops recruited artisans from across the nation. Weng Yasi (Great-grandfather of Mr. Weng Guoqiang, founder of Liuguifu, and a 30th-generation descendant of the Weng lineage) was selected to join the Jade and Gold Atelier. He was entrusted with the complete supervision of creating gold and jade jewelry, vessels, and artifacts for the imperial household. This role allowed him to master and synthesize the pinnacle of Eastern courtly jewelry craftsmanship, ultimately developing a distinctive style of his own.The social upheavals of the late Qing Dynasty led to the dispersal of imperial artisans. Weng Yasi returned to his hometown, passing the courtly techniques down to his descendants. Following the establishment of the People's Republic of China, this heritage was inherited by Mr. Weng Guoqiang. Across a century and four generations, this legacy has been transmitted—an unbroken chain of knowledge passed hand-to-hand, heart-to-heart, preserving this artistry to the present day.

    Since founding the Liuguifu brand, Mr. Weng Guoqiang has dedicated himself to inheriting his family's craftsmanship. By building upon this foundation and incorporating new ideas, he is determined to forge a new path for Chinese jewelry of blessing.

    From culture it comes, into life it goes. Liuguifu is committed to showcasing the beauty of traditional Chinese culture and craftsmanship, dedicating itself to the research and development of high-quality ancient-art gold jewelry.With every strike of the hammer, the culture of blessed adornment is forged into being, enduring and vibrant. With every polish and grind, the jewelry gleams, nourished by this very culture.Each masterpiece from the "Liuguifu · Fu Yun" collection undergoes the meticulous Six-Rhythm Ancient Art, a process comprising six time-honored techniques: Lou Tai (Sheet Forming), Chui Ye (Hammering & Forging), Xiu Jin (Metal Finishing), Zan Ke (Chasing & Engraving), Hua Si (Filigree Wire Work), and Xiang Qian (Inlaying & Setting). Through this refined craftsmanship, Liuguifu presents consumers with the breathtaking artistry of the imperial court.

    Driven by Chief Designer Mr. Weng Guoqiang, Liuguifu adopts a product creation model of "Preservation + Innovation + Culture." Through more sophisticated designs, a stronger "Guochao" (China-Chic) aesthetic, and more advanced techniques, Liuguifu ensures that the culture of blessed adornment truly comes from culture and integrates into modern life, thereby "honoring the ancients while bequeathing a legacy to future generations."

    In 2021, Liuguifu launched its 5.0 "Osmanthus Color · New Guofeng" terminal stores. These stores seamlessly integrate traditional culture with modern aesthetics, osmanthus totems with jewelry textures, and brand style with national trends. Their unique "Five Senses & Six Perceptions" cultural terminal concept has sparked follow-up within the industry. The "Five Senses" focus on the spiritual experience, allowing consumers to truly feel a sense of respect, nobility, security, comfort, and pleasure. The "Six Perceptions" lie in scenario creation, establishing a cultural terminal that provides consumers with a comprehensive enjoyment of sight, hearing, touch, smell, taste, and perception.

    "In spring, hundreds of flowers bloom; in autumn, the moon is bright. In summer, cool breezes blow; in winter, snow blankets the scene." In 2023, Liuguifu also launched its Guochao Store 1.0. Using a peach color, a blend of its brand color osmanthus orange and youthful pink, it aims to create a national creative space for consumers filled with the cultural essence of "Wind - Flowers - Snow - Moon" (Auspicious National Style, Wonderful Years, Highbrow Art, Colorful Clouds Reflecting the Moon).

    Inheriting national artistry, innovating national products, and spreading national trends together form Liuguifu's unique cultural label, helping the brand become the top choice in consumers' minds. As a member of major national brands, Liuguifu has the confidence and capability to convey the infinite charm of Chinese fu ornament culture to the world, promoting Chinese jewelry into a more beautiful and better era.

    Liuguifu, with the Osmanthus as its core and Blessing as its foundation, listens to the most genuine aspirations of the Chinese people and understands their deepest emotions. Through the six dimensions of Fu (Blessing), Lu (Prosperity), Shou (Longevity), Xi (Joy), Cai (Wealth), and Yun (Fortune), it has established the brand positioning of "China's Blessing, Liuguifu."

    With a pious heart, fulfilling the wish of prayer—this is the Fortune of Prayer.With achievements and success, fulfilling the wish of honor—this is the Fortune of Prosperity.With physical and mental joy, fulfilling the wish of long life—this is the Fortune of Longevity.With mutual affection, fulfilling the wish of union—this is the Fortune of Joy.With virtue accumulating potential, fulfilling the wish of flourishing—this is the Fortune of Wealth.With a turning point, fulfilling the wish of smooth sailing—this is the Fortune of Fortune.Bestowing Osmanthus bestows blessing and nobility.

    Liuguifu uniquely embodies Osmanthus culture and creatively interprets Blessing culture; it transmits China's blessing, showcasing Eastern charm.

    "Dedicated to bringing Chinese adornments of blessing into every household" is the enduring corporate vision of Liuguifu. With deep affection for jewelry, the brand conveys heartfelt wishes to every beloved individual.To date, Liuguifu's portfolio encompasses series such as "Fu Yun · Imperial Court," "Fu Yun · Dunhuang," "Fu Yun · Museum Collection," "Fu Yun · Qin & Han Dynasties," "Golden Osmanthus Union," "Colorful," "Blissful Osmanthus Bond," "Oriental Garden," "Century Classic," "Cherished Love," "5Gx," "Liugui Baby," "Heartbeat," "Radiant Gold 5G," "Little Happiness," and "Collection of Blessings." These product lines cater to diverse consumer scenarios and demographics, including wedding celebrations, self-appreciation, gift-giving, and investment.

    Liuguifu is committed to crafting jewelry with warmth, narrative, and emotion. Through intelligent manufacturing with artisan quality, a focus on exquisite craftsmanship, and the delivery of sincere service, the brand is dedicated to transmitting love, beauty, and happiness for its cherished customers.