Liuguifu is committed to inheriting the culture of Chinese adornments of blessing and continuously upgrades and optimizes its terminal image to provide consumers with a superior shopping experience. With the nationwide rollout of its "Osmanthus National Beauty" 5.0 terminal image, Liuguifu has simultaneously introduced two new cultural and creative terminal concepts: "Wind-Flower-Snow-Moon" and "Oriental Garden." These enhancements not only strengthen the comprehensive presence in higher-tier markets but also offer consumers more diverse and ultimate exclusive experiences.
Cultural Terminal
Dan Gui Colorful Orchid 5.0
The essence of Dan Gui Color 5.0 lies in that it not only was the first to apply the Dan Gui color to the design of terminal stores, but also integrated traditional culture with modern aesthetics, combined the lotus tree symbol with jewelry texture, and merged the brand style with Chinese fashion, creating an elegant, fashionable and romantic atmosphere, achieving multi-functional zoning, and providing consumers with a richer exclusive experience.
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Fenghua Xueyue
The "Fenghua Xueyue" terminal adopts a peach color that combines the brand's fragrant osmanthus and girl's pink. It is like the gentle and soothing warmth of the sun caressing the face. The classical如意 patterns and osmanthus hollow elements are organically integrated， with semi-transparent curtain screens highlighting the poetic quality of the snow， creating a unique visual experience of the moonlit scene in front of the flowers， aiming to create a charming place called "Fenghua Xueyue" for consumers.
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Oriental Garden
The "Oriental Garden" terminal uses the brand logo pattern as the "super symbol", and through the elements of osmanthus flowers and the progressive form of the golden osmanthus color, it creates a sense of spatial hierarchy. The top is specially designed with a falling petals pattern, presenting a romantic and elegant atmosphere, providing consumers with a spatial experience of "the soul of the East, the beauty of modernity".
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Five senses
Respect: Thoughtful and considerate service that meets the primary need of consumers to feel "respected".
Elegance: Genuine praise, heartfelt appreciation, meeting the psychological needs of consumers, and appropriately expressing their unique tastes.
Sense of security: Warm, considerate and attentive services enable consumers to experience a sense of ease and harmony akin to that of being with a family member.
Comfort: Light, shadow, shape, color, and meaning. The spatial layout is reasonable, the details are perfect, creating a comfortable and pleasant shopping environment.
Pleasantness: With gentle conversation, proper behavior, and appropriate greetings and farewells, it enhances the consumer's sense of happiness.
Six Senses
Spatial tonality, scenes, brand-specific visual colors
Eastern vocal music, highlighting the brand culture of Liugui Fu
Immersive shopping experience, extraordinary court craftsmanship, delicate and touchable, every step brings surprises
The osmanthus is slightly intoxicated. One can identify the osmanthus by its fragrance
Osmanthus pastries and beverages, culture is not only in the eyes but also in the taste buds
With high-quality products and services, gain the perceived value from consumers