The 2024 Brand Gala of Liugufu Jewelry, where Wang Likun and I shared the beauty of "Flowers, Scenery, Snow and Moon"
On November 22nd, the Liugufu Group held a grand event titled "Mindset Warfare: Liugufu Jewelry 2024 Brand Gala" in Beijing. Nearly a thousand guests participated in this event, jointly exploring differentiated competitive strategies. This gala not only marked the comprehensive upgrade of Liugufu Jewelry's brand strategy in the new year, but also presented a dazzling visual feast.
On the day of the grand event, Wang Likun, the spokesperson of Liugufu Jewelry, made an impressive appearance. With her unique charm, she illuminated the event site and took photos at the ingenious "Wind, Flower, Snow, Moon" themed store of Liugufu, adding more brilliance to this grand occasion.
Liugufu has continuously driven brand transformation through its differentiated positioning strategic approach. With the innovative "visual hammer" concept, it has reshaped the terminal image. The meticulously crafted "Wind, Flower, Snow, Moon" store is one of the two new SI systems launched by Liugufu in 2024 in response to the channel transformation. It is also a model that perfectly integrates brand concepts with artistic aesthetics.
The "Wind, Flowers, Snow and Moon" themed store adopts a peach color that combines the brand's fragrant osmanthus and girl's pink, like the gentle and soothing warmth of the sun on the face. Classical patterns are organically integrated with the hollowed-out elements of osmanthus， and the semi-transparent curtain reflects the poetic charm of snow， creating a unique visual experience of flowers under the moonlight. Every detail reveals the brand's extreme pursuit of beauty and its deep concern for consumers， aiming to create a dreamlike "Wind， Flowers， Snow and Moon" enchanting place for consumers.
The successful appearance of the "Wind， Flowers, Snow and Moon" themed store at this grand event is attributed to the exquisite skills and outstanding execution ability of the Sixguofu team. Within two days and three nights， the team successfully set up the pop-up store through detailed planning and rigorous deployment. From the initial idea to the refinement of details， every step demonstrated the team's profound understanding of the brand concept and the ultimate pursuit of artistic aesthetics， fully showcasing their professional level and efficient execution ability， making it a highlight of the brand's grand event.
Wang Liko wore a strapless little floral dress and wore the Sixguofu jewelry's "Colorful" series Red Feather set in the "Wind， Flowers， Snow and Moon" themed store. She took a photo to commemorate the visit and carefully appreciated all the exquisite Chinese Fu jewelry displayed in the store， starting a unique jewelry appreciation journey.
It is worth noting that in addition to the "Flowers, Scenery, Snow and Moon" image store, Liugufu Jewelry also launched another brand-new SI system - "Oriental Garden" in 2024. These two SI systems together demonstrate Liugufu Jewelry's profound understanding and innovative inheritance of traditional culture, as well as its keen insight and precise grasp of modern aesthetic trends, providing consumers with more diverse and higher-quality experiences.
The successful conclusion of the "Mind Battle: Liugufu Jewelry 2024 Brand Gala" marks another milestone for Liugufu Jewelry in the jewelry industry. In the future, Liugufu Jewelry will continue to adhere to the brand positioning of "Chinese Fortune - Liugufu", advocate the brand proposition of "Chinese Fortune Jewelry - Adding Fortune with Love", create more top-notch Chinese fortune jewelry, and strive to add fortune and pass on love.