Sixguofu Jewelry Releases New "Xiang Shang" Magazine: Unveiling New Ideas for Brand Content Differentiation
Apart from the physical products and stores, the distinctive content that the brand conveys and establishes in the minds of its users is an extremely important asset for it.
The product manual undoubtedly serves as an important carrier for the brand's philosophy, product features, and cultural connotations. However, in the current market environment, its form and content have become increasingly homogenized, causing fatigue among the general public's aesthetic sense. In the face of such challenges, brands need to re-think how to break through traditional frameworks and conventional thinking, create content that is innovative and more comprehensive, and achieve a deep connection with the target audience.
The recently released new internal magazine "Xiang Shang" by Liugufu Jewelry offers a fresh perspective. The first issue is centered around the four seasons of spring, summer, autumn and winter, connecting the entire content and products of the magazine. It showcases the beautiful and enduring brilliance of jewelry in the changes of time and nature. From the brand ambassador Wang Liko to the interpretations of a group of brand star friends, "Xiang Shang" gathers celebrities who are highly in line with the brand's values and product features. Through their fashionable expressions and personal stories, it captures the trend, presents diverse aesthetics, and tells the beauty of jewelry and its multiple meanings.
In addition, a visual guide for diamond selection was presented, along with engaging interactive quizzes, making this publication accessible to professionals, jewelry enthusiasts, beginners, and even those outside the industry. It broke away from the traditional format of product manuals, offering consumers a fresh reading experience and a profound brand impression.
"Xiang Shang" has brought new textual references to content creativity. Compared to the superficial marketing approach, content-driven is a more advanced way of promoting. This can provide more added value for brand experiences, effectively convey brand values, and with the warmth of traditional print media, help the brand establish long-term user relationships. As a Chinese Fu decoration brand that inherits the spirit of century-old craftsmanship and conveys the confidence of the Chinese nation, Liugui Fu Jewelry focuses on the long-term value that content itself can generate. It hopes that it can transcend certain time and space boundaries and present an independent and diverse core.
On November 22nd, the grand event of the "Liugufu" jewelry brand was held in Beijing. The internal magazine "Xiang Shang" also made its debut at this event. The event was themed "Mindset Battle" and would be a grand gathering to showcase the future development direction of Liugufu. It aims to stimulate the brand's internal driving force through innovation and differentiated strategies, and promote its sustained growth in the highly competitive market environment. Liugufu hopes to convey its vision and determination for the future to the industry and the public through this event, and also provide consumers with a richer and more personalized brand experience.