Wang Likun gracefully attended and witnessed the launch of the 2024 brand event of Liugufu Jewelry
On November 22nd, at the historic and culturally rich capital city of Beijing, the "Mind Battle: Sixguofu Jewelry 2024 Brand Gala" was grandly held. This event was not only a significant milestone in the comprehensive upgrade of Sixguofu Jewelry's brand positioning and competitive strategy, but also a crucial step for the brand to expand into a broader market.
With over ten years of deep involvement in the Chinese jewelry industry, Liugui Fu Jewelry has integrated the "thousand-year Liugui spirit" and "Chinese Golden Osmanthus culture" to define its brand positioning as "Chinese Fu - Liugui Fu" and its brand proposition as "Chinese Fu Jewelry - Adding Happiness with Love". Leveraging abundant Chinese traditional cultural resources, through continuous brand building and value accumulation, it has gradually formed its own unique brand image and cultural core. With the goal of becoming a benchmark brand in Chinese jewelry, Liugui Fu Jewelry has pioneered a differentiated development path centered on cultural marketing, enhancing the brand's market competitiveness while providing consumers with jewelry art enjoyment rich in cultural connotations.
We have always emphasized the integration of appearance and quality. This is not only reflected in the brand and products, but also in the partnerships with celebrities. Wang Likun, who has participated in nearly 60 film and television works, meticulously crafted each character and created unforgettable character images. She has received numerous honors such as "Most Popular Actress", "Asian Leap Actress", and "Most Powerful Actress". In September 2022, Liugufu Jewelry officially announced that Wang Likun would become its new brand ambassador. Together, the two sides have embarked on a new chapter of "Sixgui Fenghua". As the brand ambassador, Wang Likun perfectly interpreted the concept of "Eastern Soul, Modern Beauty" of Liugufu Jewelry. With her unique personal charm, she demonstrated the multi-faceted and profound aspects of Eastern beauty.
From her early reputation as the "Natural Beauty" for her fresh and natural appearance, to her current status as the "Graceful Goddess" for her elegant and composed demeanor, Wang Likun used her acting skills and image to vividly and delicately portray the brand story of Sixgu Fu Jewelry, conveying the brand's beautiful vision of the integration of Eastern culture and modern aesthetics. Through this collaboration, Sixgu Fu Jewelry presented a visual feast of Eastern aesthetics to everyone and consolidated its leading position in the Chinese auspicious jewelry brand category.
Sixguofu Jewelry collaborated with Wang Likun at the "Mind Battle: Sixguofu Jewelry 2024 Brand Gala" to usher in a new era for brand positioning and competitive strategy. It is believed that through the influence of the spokesperson, more people can start to pay attention to traditional culture and craftsmanship, fall in love with Chinese auspicious jewelry, and enable the brand to establish a deep emotional connection with more consumers.