On March 26th, at the Wanda Wenhua Hotel in Harbin, the 2023 Liugufu Jewelry Franchisee Summit and New Product Launch Conference was grandly held. The summit, with the theme of "Gaining Momentum and Breaking Through", invited nearly a thousand franchisees, partners, and representatives from all walks of life to gather in the Ice City to jointly discuss the industry's development direction and seek ways to achieve market breakthroughs.
With the mission of "transmitting the six-gu spirit for thousands of years and creating oriental cultural jewelry", and adhering to the brand proposition of "creating top-notch products and carefully selecting with love", after seventeen years of hard work, Liugui Fu has become a large-scale jewelry retail group integrating jewelry design and development, wholesale and retail, and franchise operations. It is also one of the leading enterprises in the gold and jewelry industry.
In this era of increasing homogeneity, in order to break through the fierce competition, Liugufu has innovatively established a "Six Transmission Principles" cultural framework: inheritance (Six Guai Ling Fang), transmission of skills (four generations of succession), innovation (Six Yin Ancient Techniques), dissemination (cultural terminals), transmission (affectionate selection), and perpetuation (national top-quality products), thereby establishing a differentiated advantage for the brand and constructing a "cultural moat".
Over the past three years, the jewelry industry has suffered severely due to the impact of the pandemic. Fortunately, we are now in the "post-pandemic era" where market vitality has bottomed out and rebounded, and consumer confidence has rapidly improved. Mr. Weng Guoqiang, the chairman of Liuguifu Jewelry Group, emphasized at the summit that this is a crucial moment for the revival of all industries. At this time, we should seize the rare opportunity window of the post-pandemic era, unite our efforts, take the initiative, and achieve more ambitious goals and plans.
At this summit, Mr. Weng Guoqiang, the chairman of the group, and Mr. Chen Fei, the vice president, jointly launched the launch ceremony for the "Defensive and Offensive Strategy: Baipi Book of the Liugui Fu Brand". This brand white paper is a pioneering initiative in the jewelry industry, providing clear and feasible strategic guidelines for the future development direction of the brand. This innovative measure is bound to drive the brand's dissemination to a new peak.
Culture drives momentum, brand drives market, and marketing does the actual work. Liugufu takes culture as the core, meticulously cultivating the "four aspects": corporate culture, brand culture, product culture, and terminal culture. At the meeting, Mr. Chen Fei, the vice president of the group, used the "wind - forest - fire - mountain" as the main thread to systematically elaborate on the cultural marketing matrix of Liugufu: cultural ideology, cultural activities, cultural application, cultural creativity, cultural dissemination, cultural ecology, etc. Brand conquers the market, while culture conquers the hearts. Holding high the banner of culture, Liugufu adheres to differentiating through culture to accumulate brand influence, change consumers' minds, and create a harmonious, evergreen, and symbiotic "ecological cloud" for the brand, as well as output cultural marketing solutions for the industry.
The Chinese civilization has a long and profound history. The China Cultural Relics Exchange Center has always adhered to the principle of "displaying the 5,000-year-long history and civilization of China", which coincides with the concept of "transmitting Eastern culture" that Sixgu Fu Jewelry has always upheld. Taking this opportunity, Sixgu Fu and the China Cultural Relics Exchange Center reached a strategic partnership at this summit and newly launched the joint product "Fuyun · Museum Treasures" cultural gold series.
(The China Cultural Relics Exchange Center was established in 1971 with the approval of Premier Zhou Enlai. It is a directly affiliated bureau-level institution under the National Cultural Heritage Administration)
Throughout the four seasons - spring blossoms, autumn moons, summer breezes, and winter snows - each season has its own beauty. Sixguofu drew inspiration from this and this new product show was divided into four creative chapters: "Fengyuan Traditional Chinese Style", "Heart Fluttering Joyfully", "Warm Spring Melodious Snow", and "Rainbow Pursuing the Moon". It presented a visual feast spanning both ancient and modern times to the guests present, showcasing the infinite charm of the original creations.
All for the advantage of early market entry, all for terminal sales. At the meeting, Liugufu released the brand-new "Dictionary of Prop Display", covering the display standards for eighty various props, including standard counters, non-standard counters and special-shaped counters. Different categories are independently divided into zones, and different themes are organically distributed, creating a display atmosphere with prominent focus, clear layers and overall harmony.
Corresponding to the display of props is the further upgrade of the SI image system of the Liugufu terminal. With the nationwide rollout of the "five senses and six perceptions" cultural terminals, the combination and application of new props and series of products, the design of the terminal store space of Liugufu has become a systematic project integrating line planning, functional zoning, image display, cultural creation, product display, color combination, lighting layout and material selection, helping franchisees enhance their image and lead sales ahead of their peers.
Over the past 17 years, with continuous efforts, Liugui Fu has set out from Harbin and expanded its business territory across the country. This remarkable expansion is inseparable from the hard work and pioneering spirit of all Liugui Fu partners. At this summit, special recognition was given to the employees who have made outstanding contributions to the group in the past year. We believe that in the future, more and more partners will join us to create brilliance together with Liugui Fu.
At the summit venue, there were also performances of "Women's Twelve Orchestras" music and dances such as "Dunhuang", "Only This Greenness", and "The Palace Night Parade". The scene was like a dreamy Dunhuang, with a refined and elegant atmosphere of the Tang and Song dynasties, allowing one to fully appreciate the beauty of Eastern culture.
The successful holding of the 2023 Jiaogufu Franchisee Summit and New Product Launch Event marks a new starting point for the brand's innovation and development. Jiaogufu will be ready to rise and lead the jewelry industry to reach even higher peaks, achieving a more ambitious development blueprint.