On March 26th, the grand conference for Sixguofu franchisees and the new product launch event was held grandly at the Wanda Hotel in Harbin. Nearly a thousand industry professionals, media reporters and franchisees gathered in the Ice City to jointly witness this grand occasion. This conference, with the theme of "Rising Strong, Rejuvenating and Breaking Through", focused on the construction of the "Four Elements" (Corporate Culture, Brand Culture, Product Culture, and Terminal Culture) matrix, and explored the brand competition track, strategic path and breakthrough model.
At this summit, Chairman of the Group, Mr. Weng Guoqiang, and Vice President of the Brand Center, Mr. Chen Fei, jointly took the stage to officially release the "Strategy and Defense: Bai Pi Book of the Liugui Fu Brand".
The white paper of the "Offense and Defense Methodology" brand is presented in the form of a "dialogue record", with a total of thirty-six questions throughout the book, which coincides with the 36 strategies of military tactics. Through the questions and answers between Mr. Weng Guozhang and Mr. Chen Fei, readers can not only learn about the development history of the Liugufu brand, but also understand how Mr. Weng led Liugufu to break through the fierce market competition and carve out a unique path in Eastern cultural jewelry.
Mr. Weng Guoqiang wrote in the "Preface" of the book: Linking historical culture and integrating the spirit of the times, Liugui Fu has established the brand mission of "transmitting the six-gu spirit for thousands of years and creating oriental cultural jewelry", with the brand vision of "making a beautiful world and benefiting the entire world", setting the strategic goals for "two five-year periods", and implementing the corresponding "four major strategic measures": the six-ization and six-upgrade projects and the implementation of standardization, continuous improvement of corporate culture construction, establishing a talent guarantee mechanism, brand upgrade and oriental culture jewelry positioning, to provide comprehensive transformation as a safeguard for the brand.
The book elaborates in detail on the process of brand building, where Liugufu has innovatively adopted the "Dan Gui Guo Se" model. By leveraging the Chinese golden-ash culture, the thousand-year Liugu spirit, the romantic laurel totem, the terminal of "Dan Gui Guo Se", and the national-created premium series, it systematically enhances and refines these brand elements to construct a differentiated and matrixed brand moat.
It is reported that this book is a pioneering work in the jewelry industry. This innovative measure will undoubtedly promote the dissemination of the Liugufu jewelry brand, and at the same time help franchisees leverage marketing opportunities in the market competition, assisting Liugufu in expanding its business territory and entering the entire country.
A balance of attack and defense, the way of both military and civil affairs; both offensive and defensive, the way of a brand. Attack and defense are not only found in military strategies, but also exist in business. The "Attack and Defense Philosophy" brand white paper uses the seven pieces of chess as an analogy, dividing it into seven chapters: General (after making a plan, take action), Scholar (knowing oneself and the enemy), Advisor (planning strategically), Cannon (coordinating and connecting), Horse (taking a unique path), Cannon (following the trend and guiding), and Soldier (outwitting and winning). This aligns with the "attack and defense philosophy" of Wang Dong's business management approach.
Meanwhile, the white paper unfolds the business philosophy of Liuguifu in a step-by-step manner along the framework of "cultural genes - mission and vision - strategic goals - five senses and six perceptions - display of props - renewal actions - terminal empowerment". It comprehensively presents the brand culture and marketing matrix of Liuguifu in a 360-degree perspective.
To trace the roots of Chinese jewelry and represent Eastern culture. The white paper of the "Attack and Defense Method" brand clearly presents the future brand development strategy of Liugufu, demonstrating confidence in the future development prospects of the group. At the same time, the release of this white paper also marks the beginning of a new journey, leading the jewelry industry to jointly discuss and learn, and moving towards a more vigorous development path.