The beautiful azaleas are in full bloom, and my love for you is forever fixed. On November 23rd, the second season of the "Love in Joy Garden" wedding album collection exhibition at the Six Garden Treasure Jewelry Wedding Album Collection Museum was officially announced. Since the prize-winning solicitation activity began on October 30th, thousands of fans have enthusiastically participated and showcased various happy moments during their weddings. Through the initial screening, 13 participating fans were selected to enter the final voting ranking stage, competing for multiple prizes such as the "Love in Joy Garden" diamond set.
This year's event theme is named "Love in Yuegui". It is the brand IP "Gui" series created by Liugui Fu Jewelry, which draws inspiration from the traditional Chinese love flower - osmanthus. Through the brilliant and blooming diamonds, it witnesses eternal vows. May all lovers in the world have love like the fragrance of flowers always by their side, and love that lasts forever. The theme declaration of this series also perfectly aligns with the emotional development path of lovers from falling in love to getting married. Liugui Fu hopes to create Eastern cultural jewelry with stories, warmth and emotions for consumers, and convey the brand proposition of "Osmanthus is with you".
The "Deep Love" Wedding Album Exhibition event in the first quarter of last year received extensive attention and high praise. This year's second quarter event has also seen four major upgrades and highlights in terms of event rules and rewards:
1. More diverse platforms: Weibo and Xiaohongshu offer dual rewards
In the first season of the event, participants mainly accessed the event through the link on the WeChat official account. Considering the enthusiasm of the participants, in the second season, Weibo and Xiaohongshu were set as the event platforms. Participants could simultaneously participate in the "Love in Joygu" wedding certificate collection event launched by the official account of Sixuguo Jewelry on both platforms. Those who were shortlisted would have the opportunity to receive double prizes.
2. More open in form: Affection should be displayed openly
In order to enable more consumers to experience the romance of weddings and the sincerity of vows, unlike the first season where participants uploaded their marriage certificates through a link, the second season encourages everyone to directly post "showing affection" on the two major social platforms. Behind each smiling face filled with happiness and radiance, there is a depiction of the public's pursuit and yearning for a beautiful ceremony of life.
3. More diverse content: Even wedding photos can be included
Last year, Liugufu, through marriage certificates from different eras, shared with fans the unchanging truth that "even as time flows, love remains intact". This year's event invited everyone to submit wedding photos including wedding certificate photos, photos of the marriage registration office and the wedding ceremony, as well as wedding scene pictures, to freeze the images of the wedding and relive the happy emotions of having sealed the happiness for love.
4. More generous prizes: 13 brands offering gifts together
The second season of the "Wedding Keepsake Collection" event, which arrived as scheduled, delivered even more abundant prizes and gifts. Through the process of screening and voting, Liugufu will rank the 8 candidates on Weibo and Xiaohongshu based on the number of votes, and each will receive various jewelry gifts such as the "Love in Joy" series sets. At the same time, Liugufu Jewelry has formed a partnership with Hankeji Liquor, Fanxi, and officially announced a partnership. It has also collaborated with 13 brand friends including Haidao You, Zhuoshini, Duquyiren, and Dazhongpingzhan to jointly present a grand gift package to the fans participating in the gift-giving event.
After the announcement of the finalists for the "Love in Yuegui" wedding album event in the second season, a 6-day voting period from November 24th to 29th was also launched. The official voting results will be announced on the official Weibo and Xiaohongshu accounts of Liuguifu Jewelry on November 30th. Please stay tuned!