After 2023, we step into 2024. On the New Year's Eve, the stars shone brightly, radiating with brilliance. Guai Fu Jewelry, in collaboration with IPTV, has been featured in the New Year's Eve programs of Hunan, Oriental, Jiangsu and Beijing TV stations, marking the beginning of a new chapter in 2024. In the magnificent visual feast, numerous talented singers and versatile idols passionately kicked off the event, and the Guai Fu [Fuyun·Natural Treasures] series of five emperors' blessing pendants made a surprise appearance on the TV screens of the gala, spreading New Year greetings.


The Liufu Jewelry brand, in collaboration with the China Cultural Relics Exchange Center, has launched the "Fu Yun · Museum Treasures" collection of traditional Chinese cultural gold jewelry. This collection skillfully interprets ancient charm while infusing it with modern flair. The prototypes of the products on display are based on the "Five Fu Characters" written by the emperors Kangxi, Yongzheng, Qianlong, Jiaqing, and Daoguang, which are part of the collection at the First Historical Archives of China. By continuing the royal tradition of the Five Fu Characters during the Qing Dynasty's Spring Festival, this collection conveys people's wishes for the continuous passing down of good fortune and a prosperous new year.The "Fuyun · Museum Treasures" series of ancient craftsmanship gold jewelry, jointly produced by LIU GUI FU Jewelry and the China Cultural Relics Exchange Center, skillfully interprets the ancient essence and conveys the new trend. The prototype of the products presented this time is derived from the precious artifact "Imperial Five Blessings Painting" housed in the First Historical Archives of China. It is made by using the "F" characters written by the five emperors of the Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang dynasties. This design continues the royal Spring Festival tradition of imperial "Five Blessings" paintings during the Qing Dynasty, expressing people's aspirations of passing on blessings from generation to generation and welcoming a wonderful life in the new year.

Sixguofu Jewelry collaborates with IPTV and successfully participates in the New Year's Eve gala of the four major TV stations
Hunan TV invited many popular idols such as Yang Zi, Wang Heidi, Song Xi, Tan Jianzi, Jin Chen, Li Sidan, Li Xueqin and Yang Di to join in the celebration of the New Year's Eve, bringing joy and good luck to everyone.



Eastern Television invited many versatile stars such as Gong Jun, Huang Jingyu, Mei Yiliver, Zhan Wen Ting and Zhang Xinzhe. Through their delicate and heartfelt singing, they ignited an energetic and passionate spirit, and together they embarked on a wonderful life in 2024.



Stars such as Wang Junkai, Xue Zichuan, Zhou Huajian, Zhou Sheng, Meng Ziyi and Liu Wei joined the New Year's Eve gala of Jiangsu Television. The energetic music melody ignited the music scene, leading everyone to embrace the happiness and beauty of 2024.



On New Year's Eve of Beijing TV, powerful stars such as Sun Yue, Tu Honggang, Ma Weidu and Xu Tao joined forces to participate. With the sounds of the times' symphony, they led us to embark on a new journey together.



Look at the prosperity of China's fortune, and envision the prosperity of the six provinces in the future
Liu Guifu Jewelry was founded by Weng Guoqiang, a descendant of the Liu Guifu family, in 2006. Its headquarters is located in Shenzhen, China. After 17 years of hard work, Liu Guifu has now become a large-scale jewelry retail group that integrates jewelry design and development, wholesale and retail, and franchise operations. It has accumulated rich brand assets in multiple dimensions such as brand awareness, loyalty, satisfaction, and reputation, and has become one of the "leading brands" that can represent the industry and drive its progress.
Linking history and culture, integrating the spirit of the times. During the crucial period of the industry, LIU GUI FU Jewelry, based on its own brand culture heritage, combined "Chinese Golden Osmanthus Culture" and "Thousand-Year LIU GUI FU Spirit" into one, holding high the "Chinese Fortune - LIU GUI FU" cultural banner, opening up a new track of differentiated cultural marketing. This time, the cooperation between LIU GUI FU and the IPTV platform not only ensures high coverage and high viewership, but also further enhances the brand potential and expands the brand influence.
Look at the prosperity of China's fortune, and envision the prosperity of the six provinces in the future. In 2024, let's join hands to embark on a new journey. In this new year, may the blessing of fortune spread throughout the family!