"Among flowers, it is the most exquisite; among people, it is the most noble." The six-azhu fu jewelry, which embodies the unique characteristics of the azhu culture, integrates traditional Chinese auspicious culture and comprehensively updates the brand proposition - Chinese auspicious accessories - bringing blessings to love.
"Fú Culture" is one of the most profound and widespread core cultures that have influenced the Chinese nation. In ancient times, the meanings of "fú" included "longevity", "wealth", "health and well-being", "virtuous conduct", and "a peaceful death". Even today, the connotation of Fú Culture has changed with the times, but the people's continuous pursuit of both spiritual and material happiness remains unchanged.
Backed by the six-thousand-year-old Guai culture, adhering to the national sentiment and the spirit of craftsmanship, Guai Fu Jewelry comprehends the spiritual essence and universal value of the Chinese "Feng Culture", and incorporates them into product design, terminal display, cultural dissemination and brand connotation. With the "Chinese Feng Decorations" rich in profound connotations, it carries and realizes the public's yearning for happiness.
Chinese Fu Decorations: Both valuable and of good appearance quality
The character "Fu" first appeared in oracle bone script, meaning blessing. In "Hongfan" of "Shangshu", the five "Fou" (blessings) were summarized as longevity, wealth, physical and mental health, kindness and benevolence, and a good ending, reflecting the ancient people's simple understanding of happiness. Since then， "福" has gradually integrated with various Chinese cultures， forming a rich and diverse "Fou" culture， which demonstrates the public's pursuit and yearning for a happy life.
The Lixufu jewelry brand, which adheres to the national and family sentiments, has extracted the spiritual essence and universal values of the Chinese "Feng Culture", and integrated them into the high-quality national creations. With "Feng Decorations" that are supported by culture, have historical depth, possess value and good appearance quality, it carries the spiritual pursuit of Chinese people for happiness and promotes the innovative development of Feng Decorative culture.
Just like, the Liu Guifu Company, in collaboration with the Beijing Palace Museum Cultural Service Center, the Dunhuang Fine Arts Research Institute, the China Cultural Relics Exchange Center, and the Xi'an Qin Brick and Han Tile Museum, has been continuously developing and launching the "Fuyun" ancient craftsmanship cultural gold products year by year. It has also been fully committed to creating a series of brand-owned cultural IP products including "Oriental Garden", "Golden Guai Love", "Love Set in Joyful Guai", and "Six Guai Babies", thus establishing a comprehensive cultural product matrix for decorative items featuring the "Fuyun" theme that covers all consumption scenarios.
Liuhe Blessing: Adding blessings for love, passing on love
Throughout stages such as birth, education, marriage, and career, people constantly strive for a better life. During important moments such as experiencing family ties, love, and friendship, they are keen on entrusting their emotions and blessings to jewelry. As the "Innovator of Chinese Good Fortune Jewelry", Liugui Fu uses products as the carrier, the brand as the core, and culture as the support, dedicated to adding good fortune to love and enabling love to be passed down.
As the first jewelry brand to propose the concept of "Chinese Auspicious Decorations", Liugui Fu integrates the rich connotations of "Feng Lu Shou Jiui Fu" (meaning prosperity, happiness, longevity, good fortune and wealth), combines them with the spiritual needs of contemporary people, and is committed to building a benchmark brand of "Chinese Auspicious Decorations". It aims to combine tradition with modernity, and blend fashion with classicism, so that Chinese Auspicious Decorations can shine with new brilliance in the modern society.
To the most beautiful China Fu, to the most beloved Liugui Fu. In the future, Liugui Fu is committed to spreading this beautiful wish, which combines the wisdom and creativity of the nation, to thousands of households, witnessing their happiness and well-being.