On the occasion of the eighth China Brand Day, Liugufu Jewelry has once again received a brand honor.
On April 28th, the "2024 Brand Powerhouse Forum", initiated and hosted by the professional brand evaluation organization Asiabrand, was jointly organized by the China Asian Economic Development Association, the Global Times Press, and the China Economic News Broadcast Network. It was held in Beijing.
At the event, the "2024 China Top 500 Innovative Brands" ranking was solemnly announced. Liugufu Jewelry, along with brands such as Huawei Technology, State Grid, Alibaba, and BYD, were all listed on the list. At the same time, it also won the Brand Powerhouse Industry Award - the Top Ten Leading Brands.
Asiabrand collated data from 15,000 enterprises and, based on the research of brand value characteristics of 67 brands in 19 different industries, conducted a brand value analysis by combining eight dimensions (brand culture carrying capacity, quality and service level, innovation leadership, brand leadership) and 22 sub-indicators. This analysis highlighted the authority and professionalism of the selection process and also demonstrated the recognition of the company's mission of "inherit the six-gui spirit for thousands of years and establish a brand for the benefit of the fashion industry".
Endorsing for Huazhong Fu Shu
Carrying forward the six-azhu spirit for thousands of years, the six-azhu Fu jewelry will integrate its own "six-azhu culture" genes with the long-standing "Fu culture" of the Chinese nation, and refine the brand positioning of "Chinese Fu - six-azhu Fu" and the brand proposition of "Chinese Fu accessories - adding happiness with love". With cultural support, historical depth, value and appearance standards, the "Fu accessories" will carry the spiritual pursuit of Chinese people for happiness.
From culture to life. Liugufu takes "gui" as its core and "fu" as its foundation. It listens to the most simple voices of the Chinese people, understands the most sincere emotions of consumers, and through the six dimensions of fortune, longevity, happiness, wealth, luck and prosperity, conveys Chinese fortune and showcases the oriental charm.
With a devout heart and through prayer, one fulfills their wishes. This is called "the blessing of blessings".
To achieve great accomplishments and fulfill the aspiration of attaining glory is called "the blessing of abundant prosperity".
To achieve a state of physical and mental well-being and fulfill one's lifelong aspirations is what is called "the blessing of longevity".
When two people find compatibility and fulfill their desire for a harmonious relationship, this is called "the blessing of harmony and happiness".
By cultivating virtue, one can accumulate strength and fulfill the aspiration for prosperity, which is called "the blessing for increasing wealth".
When things take a turn for the better and one achieves their desired outcome, this is called "the blessing of favorable fortune".
Searching for the roots of Guo Cong's jewelry creations
A century of heritage, meticulous craftsmanship. Through "teaching by example and verbal instruction, as well as heart-to-heart guidance", the Weng family of Putian has passed down the art for four generations (Weng Ya Si → Weng Ya Shan → Weng Xian Zhu → Weng Guo Qiang). They have maintained the tradition of this art, integrating the best of court jewelry craftsmanship, preserving the art for the future.
Since establishing the "Sixguofu" brand, Mr. Weng Guoqiang has inherited the ancestral craftsmanship, discarding the old and absorbing the new, integrating various elements, and adopting a product creation model of "preserving craftsmanship + innovation + culture". He transformed the imperial craftsmanship into the "Six Rhythm Ancient Method" technique. Through processes such as molding, hammering, polishing, engraving, filigree, and inlaying, which involve thousands of hammering and refining steps, he accurately interprets the ancient spirit and ingeniously conveys the new trend, bringing Chinese Fu ornaments to life and making them accessible to consumers' vision and daily lives.
Stand up for Eastern culture
Backed by the six-thousand-year-old Guai culture, carrying the brand's patriotic aspiration, and adhering to the family's tradition of craftsmanship. The path of the Fu Decorative Culture brand pioneered by Guai Fu aims to pursue and explore the way to reach the core of the Chinese national spirit, firmly establishing our cultural confidence and brand responsibility.
During the process of constructing the category matrix, Liugufu collaborated with strategic partner institutions such as the China Cultural Relics Exchange Center, the Palace Museum Culture and Creative Products, the Dunhuang Fine Arts Research Institute, and the Qin Brick and Han Tile Museum to jointly develop the "Fuyun Ancient Craft Cultural Gold" series of products, enhancing the products with traditional Chinese creative IPs. At the same time, they also developed trendy new products such as Court Wedding Ceremony, Golden Peach Blossom Love, Oriental Garden, Love in Joyful Peach Blossom, Centennial Classics, Double Love, Passionate, Little Happiness, 5G, Sixty-Eight Baby, and Colorful, to meet the diverse needs of different consumer groups.
To the most exquisite China Fu, to the most beloved Liugufu. Driven by the encouragement of industry awards, Liugufu will remain true to its original aspiration and maintain its craftsmanship, continue to lead the brand building in the industry, and make the national become "worldwide".