As the online Valentine's Day, May 20th is a day filled with love. On this special day, people's emotional needs reach a peak. Liugufu Jewelry has keenly seized this market opportunity. It deeply understands consumers' emotional needs and market trends, deeply explores consumers' psychological needs, and meticulously planned an "Love" event.
In the name of love, I write this heart-touching dialogue.
In recent years, topics related to forced marriage and individualism have been frequently discussed. Keywords such as #love#, #couple#, #partner#, #single#, and #find a partner# have gained high popularity on 520. While everyone is debating whether being in a relationship or remaining single is better, they have overlooked a fact: whether it is in a relationship or single, it is merely a choice in life. There is no such thing as one being better or more appropriate than the other.
Based on this insight, Liugufu Jewelry seized the key word 【right】 and launched the activity theme 【520, everything is "right"】. Here, 【right】 has two interpretations: on the 520 day, couples are paired, single people are in groups, and the sold products are also in pairs. Everything within sight is in pairs; at the same time, 【right】 also has the meaning of "correctness and incorrectness", conveying the brand's emotional concept that "being in love is right, being single is also right".
[Love] Right, then everything is [correct]
This event presents the love-themed teaser video "520, Everything is 'Right'" and the "hand" style video of couples' love. Through an extremely innovative visual approach, it integrates love into jewelry to convey the 520 love blessings.
Regardless of the rivals
It's still a good match in terms of social status
They are a perfect match from the start
People in love always go out together in pairs
Single people are gathering in groups
Yes, yes, yes, yes
What you said is all correct.
520, everything is "right"
It is the gesture of love, and also the jewelry of love
During the event, Liugufu Jewelry released a series of posters every day. They combined the gestures of couples with the products, using jewelry to convey the meaning of love and connecting the heartbeats of love with a red thread.
The interaction of "love", together matched
In addition, the Sixguofu jewelry has launched an H5 interactive game called 【520 Love Match】. The popular products are incorporated as an important element into the game, which helps promote the products and enhance consumers' memory of them.
520, Let's do the right thing together
Meanwhile, Sixguofu Jewelry has collaborated with Weibo, Sina Guangdong Jiuzi Charity, and launched an online #Do the Right Thing Together# charity contest on Weibo, encouraging the public to express themselves bravely, speak out their love loudly, and through online charity dissemination, initiated the "Caring for Community Youth Social Workers Charity Campaign", responding to the 520 hot topic, to bring warmth to the people we care about every day, affirming the every effort and courageous choice of the youth social workers. On Weibo, it also solicited from the vast number of netizens one "thing you think is right and have been persistently doing", through official flip cards to draw the lucky winner, through reposting to draw a grand prize, and through the best interaction data to give out prizes.
At the same time, offline, in collaboration with caring enterprises, we conducted in-depth community outreach activities. Through preliminary joint research with the local government office by Orange Charity, we presented six-guifu quality bracelets to outstanding young social workers in the community, hoping for continuous good luck and affirming their "right" actions!
Carry on with "love" to the end
Chinese Fu Jewelry, adding blessings with love. Jewelry is not just an adornment; it is also a symbol of emotions and a testament to love. As the pioneer of Chinese Fu Jewelry, on this loving 520, Liugui Fu Jewelry invites you to witness love with jewelry and convey happiness through jewelry; by owning Liugui Fu, you embrace Chinese Fu. Whether it's a perfect match, an adversarial pair, or a match made in heaven, if you find a good fit, everything is right; those in love can be in pairs, and singles can be in groups. Whether they love each other or not, it's all fine. On 520, everything is right!