Shenzhen Liugui Shengshi Jewelry Co., Ltd.

Sixguofu Jewelry 2024 Brand Gala: The Battle of the Mind Sets Off the Ode of Glory, Franchisees Unite to Forge the Epic Chapter

    On November 22nd, the "Mind Warfare: Liugufu Jewelry 2024 Brand Gala" was grandly held in Beijing. After a year of hard work and accumulation, franchisees from all over the country gathered together to discuss the future direction of their journey, explore the winning strategies for the brand, and jointly write a new chapter in the business world. 

    At this brand celebration event, Mr. Weng Guoqiang, the chairman of the group, reviewed the multi-dimensional progress made since 2020 in implementing the "Two Five-Year" strategic goals and the "Six Transformations and Six Upgrades" system reform, including significant achievements at the management and operation levels.

He elaborated on the brand differentiation competition strategy, which includes establishing a new cultural positioning through "language nails", launching a new brand positioning and launching a communication offensive; shaping a new terminal image through "visual anchors", optimizing and upgrading the brand image from multiple aspects; giving a new definition to the product through "trust certificates", sorting out IP products to create a product matrix; constructing a new marketing ecosystem through "scene hooks", subdividing jewelry consumption scenarios; opening up a new online battlefield through "communication anchors", persisting in exploring the communication strategies with multiple approaches; creating a new member circle through "retention pools", converting store members into a high-end brand circle; and implementing six strategic measures such as these. At the same time, he expressed his determination and confidence to firmly believe in the current industry situation, pursue victory and advance the strategic transformation, and firmly believe that adhering to relevant concepts and strategies can overcome the cycle and achieve greater success.

    At the grand event, many franchisees and regional representatives listened to the wonderful speech by Mr. Weng Guoqiang and then participated in the award ceremony for outstanding franchisees. This grand event set up four major awards: "Annual Star Award", "Pioneering Pioneer Award", "Outstanding Contribution Award" and "Ten-Year Fellow Award". These awards expressed deep respect for the franchisees who had outstanding performances and made significant contributions in the past year. 

    "The Annual Rising Star Award" is a recognition given to franchisees who have recently joined the Sixguofu family. They are the brand pioneers in new regions and also the emerging force driving the future development of Sixguofu. 

    The "Pioneer Award" is presented to those who fearlessly forge ahead at the forefront of the times. They bravely fight against the waves of the era and have made significant contributions to expanding the territory of Liugufu in various fields. They are undoubtedly exemplary pioneers. 

    The "Outstanding Contribution Award" is presented to the sales experts who are working on the front line, dedicated to staying at their posts, striving to perfect the jewelry products, and persisting in developing the brand business to the end. It is precisely because of them that the marketing endeavors of Liugufu have been able to continuously reach new heights and achieve continuous success.

    The final award presented was the "Ten-Year Partnership Award", which was specifically designed for franchisees who have been working with Liugufu for ten years or more. During these ten years, they have been going through ups and downs together with Liugufu, overcoming all difficulties and moving forward hand in hand. It was precisely because of their support that Liugufu was able to sprout and grow, and has stood firm to this day. 

    At the awarding ceremony of the celebration, the winners, surrounded by the blessings and heartfelt thanks of the audience, received the medals and certificates of honor presented by the senior leaders of Liuguifu Jewelry Group themselves. 

    This brand celebration is not only a summary and recognition of the achievements of the past year, but also a passionate vow-taking by Liuguifu Jewelry for the future. In the new journey, Liuguifu will carry these honors and inspirations, and with the close collaboration of all franchisees, will firmly move forward along the established strategic path, jointly embarking on a new entrepreneurial journey.